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Marketing Basics courses

 


 

 

  • Marketing Basics

Sorry, we currently do not have any public courses scheduled for the Marketing Basics level 1 course. Please contact us to see if we can put one on the schedule for you

Sorry, we currently do not have any public courses scheduled for the Marketing Basics level 1 course. Please contact us to see if we can put one on the schedule for you

Marketing Basics

Course Description

The course is intended for anyone who would like to understand what “Marketing” is all about.

 

Target Audience

• Entrepreneurs and small business owners.
• Junior and Middle Management who want a better understanding of what “Marketing” is.
• Existing Business Owners or Executives who need to focus more on “Marketing” to increase profitable sales.

Marketing Basics

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Module 1

  • What is Marketing?

 

Module 2

  • Target Market needs

 

Module 3

  • Environment, Product and Market analysis

 

Module 4

  • Why Market Research is so vital

 

Module 5

  • Target Markets and Target Market Segmentation

 

Module 6

  • Competitive differential and Unique Selling Proposition

 

Module 7

  • Marketing Objectives and Strategies

 

Module 8

  • Brand Positioning

 

Module 9

  • What is the Marketing Mix?

 

Module 10

  • Customer Relationship Management

 

Module 11

  • Marketing Performance Metrics

 

Module 12

  • Why you should have a structured Marketing Plan

 

Sorry, we currently do not have any public courses scheduled for the Marketing Basics level 2 course. Please contact us to see if we can put one on the schedule for you

Sorry, we currently do not have any public courses scheduled for the Marketing Basics level 2 course. Please contact us to see if we can put one on the schedule for you

Sorry, we currently do not have any public courses scheduled for the Marketing Basics level 2 course. Please contact us to see if we can put one on the schedule for you


Sorry, we currently do not have any public courses scheduled for the Marketing Basics level 3 course. Please contact us to see if we can put one on the schedule for you